NHL14Brodeur Campaign Entertaining



Martin Brodeur is many things. The ultimate New Jersey Devil has won three Cups, four Vezinas and Olympic gold. The all-time leader in wins (669) and shutouts (121) has done it all. There isn’t much the always loquacious 41-year old goalie hasn’t accomplished. When he’s not manning the Devils’ net, he’ll weigh in on almost anything.

From a rivalry standpoint, I can’t stand the guy. Especially his commentary on the Rangers and MSG. However, I think every Ranger fan will admit that Marty is our favorite target. He’s overtaken Denis Potvin in that department. The Potvin chant continues as part of the culture of the intense hatred for the Islanders. However, Brodeur is the guy we love to hate. Even a year after he outplayed Henrik Lundqvist in an emotional Eastern Conference Final, there we were right back at it serenading “Mar—ttyy, Mar—ttyy, Mar—ttyy,” when he gave up a goal that helped our team inch closer to the playoffs. It was more fun because the Devils were eliminated.

The day MB30 doesn’t play will be bittersweet.We won’t have him around anymore to tease. His reaction to it has been hypocritical. Once admitting he enjoyed it. Then in the next breath saying he didn’t want to be in for a meaningless game due to the playful chant. Suck it up Mar—ttyy.

Be that as it may, Brodeur’s been running quite the campaign this Spring. A rare year where he’s on the lounge chair instead of playing meaningful hockey, Brodeur has hired a great PR person to challenge for the cover of EA Sports NHL14. He’s already gone through Pavel Datsyuk and is up against all but certain Vezina winner Sergei Bobrovsky. It’s goalie versus goalie to grace the cover of NHL14. It pits a legend against an upstart, who surprised many. The votes have piled up on Twitter. All you had to do was tweet #NHL14Brodeur or #NHL14Bobrovsky. Every vote is counted unless you misspell the name of your favorite player. Maybe they should’ve ran a spell check.

The reason I’ve enjoyed Brodeur’s smear campaign is because of the great lengths he’s gone to reach this point. The voting is finally over. There have been many highlights amusing hockey fans and bloggers throughout social media. Here are my favorite:

After advancing to the finals, we hear from the man himself who gives a little message to fans. Put your game face on! There’s something about seeing him say it and then put his goalie mask on. It’s off the wall but at the same time, hilarious in an unintentional kind of way.

How about using your dog as a pun. Vez is waiting for you. Who can refuse a cute photo like that? Another good one is Meet Stanley! A dead giveaway. Nevertheless, the message is quite obvious. Stanley Wants Marty On The Cover Of NHL14. As ridiculous as the campaign has been, it’s been highly entertaining and has served as a good distraction. The topper of all has to be this one.

Cause who doesn’t love the Dos Equis man?!?!?!?!?! It works. Makes me feel like grabbing a cold one later for tonight’s game. The Martin Brodeur NHL14 campaign to get him on the cover of the greatest hockey game has been awesome to follow. You don’t have to like the guy. He still deserves our respect. 

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About Derek

Derek is a creative writer who enjoys taking photographs, working on poetry, and covering hockey. A free spirit who loves the outdoors, a diverse selection of music, and writing, he's a former St. John's University alumni with a degree in Sports Management. Derek covers the Rangers for Battle of Hudson and is a contributor to The Hockey Writers. His appreciation of art and nature are his true passions.
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1 Response to NHL14Brodeur Campaign Entertaining

  1. Unknown's avatar Hasan says:

    lol I didn't see the Dos Equis one or most of the others cause I don't follow the Twitter account though I saw some of the Marty tweets re-tweeted by others. I think his brother actually runs the Twitter. I was debating whether to post on this, I figured I'd wait till he actually won (they'll announce the winner during the SCF). You could tell from Twitter/HF/NJDevs this thing was getting a lot of buzz around here over the last month though and rightly so, it's a rare chance for free publicity. And it's not like we have anything else to do right now 😛

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