The NHL is advertising their new 2012 Stanley Cup slogan, Because It’s The Cup. With the playoffs a week away, here is what the Rangers looks like. Seems pretty accurate. Our team plays for the logo and not for what’s on the back of the jersey. They represent New York City with a hard nosed, rugged approach which New Yorkers identify with. Led by Ryan Callahan and Dan Girardi, the Rangers look to make their first significant run since 1997. With a win over the Flyers in Philadelphia, they can clinch the East’s No.1 seed.